CenterBuild Conference Wrap-Up

What’s a great way for retail architects to keep an ear to the industry ground?

SGA recently attended the 2017 International Council of Shopping Centers RetailGreen & CenterBuild Conference in Scottsdale, AZ — an annual event where retail design and construction professionals network and exchange ideas on topics ranging from retail architecture to sustainable design. During the conference, attendees participated in sessions focused on experiential retail, eCommerce transitions, and the future of retail.

The world of retail is transforming. That’s no secret. The retail design topics covered during CenterBuild share a common thread that’s become increasingly vital: customer experience. In today’s marketplace, it’s crucial to engage customers with powerful retail design experiences — especially with eCommerce competing with more traditional brick and mortar stores. Thrilling in-store experiences go way beyond a transaction, and instead seek to compel customers to spread the word about the retail design experience on social media. More than ever, all indications point to innovative retail design for customers as the future of retail.

As a national retail architecture firm, SGA values relationships with retail industry partners across the country, and these ICSC Conferences allow us to strengthen those relationships while expanding our knowledge of retail design.