SGA began work with Baby+Co. in 2014. The concept was to design spaces where expectant mothers could have the best births possible by creating boutique birth centers that offer highly personalized maternity and well-woman care. SGA helped develop the prototype and designed the locations in Cary, North Carolina & Denver, Colorado.

Baby+Co. coordinates with hospitals to build and operate free-standing birth centers in order to facilitate increased access to care by taking a life-stage approach to creating a replicable maternity care solution. The goal is to expand the concept through hospital partnerships across the United States.

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